Most of us, when we want to ship a product, we start at the beginning and with the most obvious ingredient: the product. Because when you can create, the act of creating feels most natural and straightforward. You could stop cringing, "But I'm not an expert…" because you'd know exactly how to help people. You could stop wondering, "What if they don't like it? You could launch your new product to an excited list of people who trust you, who happily pay for things, and who want what you have to offer them. You could revel in that magical feeling that only comes when you round-house kick your fears in the face and watch 'em run away, sobbing for mommy.
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Most of us, when we want to ship a product, we start at the beginning and with the most obvious ingredient: the product. Because when you can create, the act of creating feels most natural and straightforward.
You could stop cringing, "But I'm not an expert…" because you'd know exactly how to help people. You could stop wondering, "What if they don't like it? You could launch your new product to an excited list of people who trust you, who happily pay for things, and who want what you have to offer them. You could revel in that magical feeling that only comes when you round-house kick your fears in the face and watch 'em run away, sobbing for mommy.
Freedom from the hamster wheel of hourly work. The taste of success that comes from a stranger on the internet buying a thing that you made. When you start out by making something — that something being the "product" in your product business — the best you can do is hope that someone will want it enough to whip out their wallets and buy.
Figure out what they need. And what they want. And what they're willing to buy — to pay for, to read, to use, to share, to recommend. When you learn what your would-be customers need, want, and are willing to buy read, share, use, recommend , you also learn…. When you start with the customer everything becomes clear and a whole lot easier. You can redirect the energy you would normally pour into fretting, freaking out, and thrashing into kicking ass. And of course, build a product that your audience needs, wants, and is ready to buy.
Yes, process — it's the least sexy word in the world, but the right process will help you conquer your fears, get you out of your own way, and do the most valuable work of your life.
The 30x map will show you where to go, when, and most importantly, how! Instead of flailing around trying random things, you'll be able to follow a clear path. And, with our active alumni community, you won't be on that path alone. To help us and the 30x community provide the maximum support to our new and existing students, we open enrollment to this course in batches throughout the year.
New students are invited to enroll via our waiting list during the months of February, May, August, and November. Seating is limited, and first come first serve. Put your name and email below to ensure your don't lose your spot!
Either way you get the whole shebang, right away! You'll make your first payment today and get instant access to all the goodies. Each payment will be charged automatically on the same day of the month.
The entire 30x curriculum is designed for action, to help you get positively addicted to success, and to do it one tiny win at a time. Our video lessons are carefully edited to brief, bite sized chunks generally between 7 and 15 minutes each and organized to give you results as fast as the laws of physics allow. And we've ruthlessly cut anything that might stand in your way: you won't find a lick of hand-wavey theory or rehashed Medium advice in here. Customers come first.
Scared you don't know how? Don't worry, we'll show you exactly how, step by step. You'll jump right into Sales Safari, our battle-tested research technique.
Cuz you're already surrounded by solid gold market research, it's just invisible. With Safari you'll finally learn to see it. You'll become a quick study at spotting pain points… pain points you can start addressing within the very first hour.
It's amazing to see how much of business is: put your ear to the floor, listen, analyze, create, test, repeat. Read how Brennan Dunn's product empire started with a challenge and a trip to Ireland. You'll complete guided and timed practice exercises, with a practice audience that we've assigned you. And then you'll put it into action on your own audience, without a minute wasted. We'll help you see the big picture of how each step connects. How the marketing content you create today will keep working for you, and lead you to launching products you can be confident your audience will pay for.
Get psyched, cuz in Part 2 you'll build on your momentum and go after bigger wins and shipping your product to paying customers. You're starting to really understand your audience. You're growing a following. They're loving your work, and want more. Go you! Now you're gearing up to design a product and ask your audience for money. The stakes are higher.
The level of detail needs to be higher, too. So in the second half of 30x you'll learn to analyze and understand the more complex, nuanced pain in your audience. Sometimes that pain is less obvious, other times it's downright hidden.
You'll learn to find and use it all. You'll learn about the words, worldviews and beliefs that repel and attract your people like magnets. You'll master Safari ne plus ultra. What type of product? What will it look and feel like? How will people use it? How should you price it and launch it? You'll never again waste time building something nobody wants. Read how Justin went from shipping side project to his first four-figure product launch.
We care more about our students' success than taking their money. Easy to say, but for years we've actively turned away students who had to borrow money to take the course, students with unreasonable expectations for their financial success, students not equipped to make a product, and students who don't seem willing to do the slow work to build a business incrementally. We're honest to the end about the level of effort, skills, and other ingredients required. We expect you to be honest about your best effort to apply the process that you learn.
This is NOT a get rich quick program, or a startup lottery. Your wins might seem small at first, but if you keep going, they'll become bigger wins before you know it.
You don't even need to get things perfect to get great results. And if that doesn't work, we'll give you a full refund. Most of the time, if you're asking this question you're really asking one of the following:. We've answered all three of these questions in detail for you here.
If you've read that page and still are unsure, please email us team stackingthebricks. Our priority is for you to succeed, so when you have specific questions about understanding and applying what you're learning, we'll absolutely do our best to help! If you email us for help, we ask that you're respectful of our time and more importantly, that you're actually doing the work and not just asking questions to avoid the work. Validation is backwards , and a technique for the land of wishin' and hopin' and we don't teach that here.
But be careful not to let the community become a distraction from the real work! They looked longingly into the world of having a product business of their own, but were faced with the chasm of how to replace their existing income. When you see those numbers, success as a bootstrapping solo entrepreneur starts to look so much more achievable. Of course, both of those numbers are variables. Introduce a second product, especially one that your existing happy customers are likely to buy, and the numbers start to… well, stack up.
That's why this little bit of math is at the heart of Stacking the Bricks to build your business. You do NOT need to have technical or programming skills. Do you have those skills? Hint: if you're currently paid to perform a skill, you can create a product. If you're not sure, read this first. All of the Sales Safari work you'll be doing you can do from anywhere, on audiences from anywhere.
That's the beauty of using the Internet. Some countries DO have specific needs for their software especially once money starts changing hands , but we don't focus much on tools because they're such a TINY part of the process.
Any tool we recommend, however, almost certainly has an international-friendly equivalent. Naturally, the more time you invest, the more and better results you'll get in less time. Duh :. Some of our students have diligently tracked their time and reported approximately 40 hours of actual course material to "complete" - so roughly equivalent to a semester long college course.
Part of what you'll learn is to redefine what a "product" actually is. Your first PAID product will take more work, but the timeline is entirely dependent on your willingness to apply the steps remember, 9 out of 10 failures in our class are the result of not doing ANY steps.
If you're motivated and focused on your audience, it's entirely possible for you to get results faster. But we're not here to tell you when you can or can't launch. Your results are entirely based on the work you put in: doing Sales Safari, shipping Ebombs, backwards planning, and actually launching.
I'm sure we have answers for you—just drop us an email at team stackingthebricks.
I **just** signed up for Amy Hoy's 30x500 course!
Funding is typically the biggest roadblock that precludes people from living the nomadic lifestyle. Alex and his partner Amy have coached hundreds of entrepreneurs and are indirectly responsible for millions in sales having helped many folks forge a path to financial and temporal freedom. Please enjoy our conversation. Sean Tierney — — Have you ever tried to start your own entrepreneurial venture? Only a fraction of ventures started ever succeed and it can be downright excruciating learning the lessons of business through the school of hard knocks. Safari developing involves building a product, crafting a launch, rinsing and repeating to financial independence. Nomad podcast is supported in part by Nomad Prep and online academy that teaches you everything you need to know to take your job on the road and crush it abroad.
30x500 - why?
I just signed up for Amy Hoy's 30x course! I'd heard about it here and there over the years, but it was listening to her techzing interviews recently that really sold me. I'm going to follow the course in its spirit, which means I may be releasing some new or different products. I'll also create IH product pages and share whatever revenue is coming in through Stripe! Really psyched and looking forward towards the course! Also, I'm happy to say that my screencasting business covered the price of this! I'm gonna be living super cheap for a bit, but I don't mind at all!