COOLHUNTING CHASING DOWN THE NEXT BIG THING PDF

They're fresh, they're sexy, and most importantly -- they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Now, anyone can learn how to:. An invaluable tool for businesses of all sizes, Coolhunting will show leaders how to stay ahead of the curve and on the cutting edge of where their customers want to be taken.

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In the summer of , you could not walk into any twenty-something environment in San Francisco, where I lived, without hearing about Friendster—a new type of website, a social network site. Likewise, it only makes sense to consider the rise in popularity of social network sites like Friendster and MySpace in order to understand coolhunting.

Just like social networks allow people to spread ideas, social network sites allow people to leverage their social networks to spread information, culture, and gossip. In this book, Peter Gloor and Scott Cooper explore what coolhunting is, describe many of its varied and sometimes surprising incarnations, and point the way to its practical application.

To understand the rise of MySpace, however, we must begin with Friendster. An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while. Gloor, Scott M. No cover image. Read preview. They're fresh, they're sexy, and most importantly - they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends.

Excerpt In the summer of , you could not walk into any twenty-something environment in San Francisco, where I lived, without hearing about Friendster—a new type of website, a social network site. Gloor Oxford University Press, Read preview Overview. John Castellan Jr.

Lawrence Erlbaum Associates, Mauritius The Columbia Encyclopedia, 6th ed. Northwest Territories The Columbia Encyclopedia, 6th ed. We use cookies to deliver a better user experience and to show you ads based on your interests. By using our website, you agree to the use of cookies as described in our Privacy Policy.

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Coolhunting: Chasing down the Next Big Thing

In the summer of , you could not walk into any twenty-something environment in San Francisco, where I lived, without hearing about Friendster—a new type of website, a social network site. Likewise, it only makes sense to consider the rise in popularity of social network sites like Friendster and MySpace in order to understand coolhunting. Just like social networks allow people to spread ideas, social network sites allow people to leverage their social networks to spread information, culture, and gossip. In this book, Peter Gloor and Scott Cooper explore what coolhunting is, describe many of its varied and sometimes surprising incarnations, and point the way to its practical application.

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Coolhunting: Chasing Down the Next Big Thing

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